Field Notes · Free Guide
For Contact Center, CX & Operations Leaders
The 12 Signals
hiding in your calls
Your conversations are the most honest data you own. Most teams hear under two percent of them. This free field guide shows what keeps slipping past, and what it quietly costs.
01Twelve specific, recognisable patterns hiding in everyday calls
02Why each one slips past traditional QA sampling
03A cost-exposure rating for every signal, so you know what to fix first
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Free Guide
98%
of calls are never reviewed by a human
12
signals decoded, with cost exposure ratings
6
operational areas they touch
8
pages, written to be read in one sitting
What's inside
Twelve patterns you will recognise immediately.
01The repeat call that looks resolved
02The question asked over and over
03The disclosure that quietly gets skipped
04The complaint that arrives late
05The coaching that does not stick
06The best practice nobody wrote down
07The buying signal that gets missed
08The forecast built on a guess
09The self-service dead end
10The benchmark your customers actually use
11The marketing promise ops cannot keep
12The moment an agent needed help and did not get it
Traditional QA hears about two percent of your calls. The story is in the other ninety-eight.
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Get the guide. Start listening.
Tell us where to send it and the guide is yours. You will also see how a free Conversation Audit can show you which of the twelve signals are live in your own calls.
✓Instant access, keep it forever
✓Written for smaller teams without a QA department
✓No spam. Occasional useful ideas from Kate at Prosodica.
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